When the Bud Light/Dylan Mulvaney fiasco hit, the reaction from Republicans and Conservatives was swift and effective. The boycott appeared to make an immediate dent in beer sales.
However, most economic and business experts said it wouldn’t amount to much. They said that historically, boycotts typically only last a few weeks and when everyone forgets, business returns to normal.
But that doesn’t appear to be the trend here — because the impact on sales is even more devastating than anyone thought.
We’d previously heard that Anheuser Busch had reported a significant downturn in Bud Light sales, a decline that hasn’t stopped. In fact, it might’ve accelerated.
So now it’s looking like Mulvaney’s “365 Days of Girlhood” celebration, featuring Bud Light, has proven to be financial poison. And if this keeps up, the company might continue to struggle mightily.
From Fox Business:
Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report.
The sales volume of Bud Light dropped 29.5% in the week ending May 20 as compared to the same period last year, according to data provided to Newsweek by Bump Williams Consulting and Nielsen IQ.
This data showed the sales revenue drop 25.7% in the same period.
That’s a monumental drop in the world of big business, and it marks yet another week of increased losses after the boycott kicked off in April.
For the week ending May 13, sales had declined 28.4 percent. And if the experts were right, we should’ve seen some alleviation; instead, sales plummeted by even more – 29.5% – in the following week.
Budweiser sales also fell 10.5 percent according to the stats, which isn’t too surprising.
In fact, Anheuser-Busch has seen a marked decline in several of its products: Michelob Ultra dropped 6.8% for the week ending May 13, for example. At the same time, their competitors are enjoying a big bump.
Coors Light and Miller Light have posted huge leaps of 16.9% and 15.1% respectively during this same timeframe.
Bud Light tried to perform some damage control with a patriotic-themed ad, but it didn’t appease the irate consumers. Then prior to Memorial Day weekend, they started doing sales and even giving away vouchers that made Bud Light free.
But none of it seems to be working.
The fallout is clear and the “go woke, go broke” phrase gathers more strength with every passing day. Since the Bud Light mess, Target and Kohl’s have felt the pain of siding with the liberal mob.
The bottom line is that at some point, you can only cram this stuff down people’s throats for so long before they get fed up — and push back.
Key Takeaways:
- The latest Bud Light sales report shows another drop in sales, even worse than the previous week.
- Bud Light sales volume plummeted nearly 30%, and sales revenue fell by a whopping 25.7%.
- This runs counter to experts who said the boycott wouldn’t last. And competitors like Coors Light and Miller Light have enjoyed big boosts.
Source: Fox Business
