Who would have thought that this Bud Light boycott would have done this much damage? Well, anyone paying attention, that’s who. Back in early Spring, Bud Light released an ad campaign partnering with a transgender “personality,” putting his face on their cans.
This was just days after a transgender shooter killed children in a Christian school.
Bud Light has lost billions, thanks to Americans boycotting. Two executives appeared to have been fired. And the company has tried to blame this fiasco on the ad company that created the campaign (forgetting, of course, that Bud Light had to approve the campaign!). And now, that very ad agency is in hot water.
The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of “serious panic mode,” according to a report from the New York Post…
In the face of unforeseen and intense backlash to the campaign, Captiv8 has been scrambling to save face after what turned out to be a disastrous move.
One source told the New York Post that the company has been “in serious panic mode” since the backlash began.
Uh… ya think!? The company behind Bud Light’s terrible transgender campaign is called Captiv8. Because, of course, it’s called that. This is a San Francisco firm that connects social media personalities with big corporations like Anheuser-Busch.
Apparently, this firm came up with the idea to get Bud Light to pay Dylan Mulvaney, a transgender social media personality, to sell their awful beer. They even slapped this man’s face on the beer. I guess Captiv8 thought this would win over millions of beer drinkers, who would ditch good-tasting beer for Bud Light.
Now, the company is in “panic mode.” I would assume as much. What corporation would be quick to hire the company that single-handedly destroyed Bud Light?
And what kind of ad company so horribly misreads a customer base? The people who like Mulvaney are not drinking light beer. They probably don’t drink beer at all. People who drink Bud Light are often young men, conservatives to be honest, who just want an affordable beer to enjoy at the end of a hard day.
Very few of Bud Light’s core customer base would have liked this campaign. This San Francisco company is clearly in a liberal bubble and has no clue how to market outside the West Coast. Perhaps corporations would do better to find an ad firm that, you know, actually understands Americans?
- The ad company behind the Bud Light drama is facing serious problems.
- Captiv8 is in “panic mode” in the fallout of the damaging Bud Light boycott.
- The San Francisco company partners social media figures with big corporations.