When the Bud Light/Dylan Mulvaney fiasco hit, the reaction from Republicans and Conservatives was swift and effective. The boycott appeared to make an immediate dent in beer sales.
However, most economic and business experts said it wouldn’t amount to much. They said that historically, boycotts typically only last a few weeks and when everyone forgets, business returns to normal.
But that doesn’t appear to be the trend here — because the impact on sales is even more devastating than anyone thought.
We’d previously heard that Anheuser Busch had reported a significant downturn in Bud Light sales, a decline that hasn’t stopped. In fact, it might’ve accelerated.
So now it’s looking like Mulvaney’s “365 Days of Girlhood” celebration, featuring Bud Light, has proven to be financial poison. And if this keeps up, the company might continue to struggle mightily.
From Fox Business:
Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report.
The sales volume of Bud Light dropped 29.5% in the week ending May 20 as compared to the same period last year, according to data provided to Newsweek by Bump Williams Consulting and Nielsen IQ.
This data showed the sales revenue drop 25.7% in the same period.
Source: Fox Business